Suzie Zuzek
for Lilly Pulitizer

CATEGORIES

Typography

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TOOLS

Adobe InDesign

Photoshop

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DELIVERABLES

8-page Newspaper

Club Tabloid Newsprint

(289mm x 380mm

DESIGN CHALLENGE

Design a promotional print publication to help the Smithsonian’s Cooper Hewitt Museum promote a collection of your choice. Assess the message, curate a selection of images, and do research to inform your design direction. Use Adobe InDesign to create a cohesive visual system of type, image, and message. Consider the narrative flow and movement through the publication. Be mindful of the target audience and Cooper Hewitt’s brand identity. Design multiple iterations and refine until you have achieved dynamic layouts with good compositional balance, structure, and a clear
visual hierarchy.

SOLUTION

For this publication, I selected the Smithsonian Cooper Hewitt Museum’s archived Suzie Zuzek for Lilly Pulitzer collection. I was drawn to this collection because Suzie Zuzek is from my hometown of Key West, Florida, and the landscapes of South Florida inspired her work. Her designs are colorful, timeless, and enjoyed by people of all ages. This publication features a variety of her prints to showcase the range of colors and symbols she used in her textile designs