Sofia David Brand Identity

DESIGN CHALLENGE

Design your own professional brand identity. It must be distinctive, authentic and memorable to evoke your brand essence. Done well, it will communicate your distinctions and create a competitive advantage. It should describe succinctly who you are, what you do, and what you promise to deliver.

SOLUTION

I combined my own film photography with hand-scanned scrapbook paper to create a tangibly nostalgic feel. The imagery celebrates girl power, while the bold simplicity of the typeface Arial Black keeps the design clean and impactful. I chose the tagline “multidisciplinary artist & designer,” emphasizing my diverse skill set and artistic approach.