LOBO Hotel

DESIGN CHALLENGE

Rebrand a chosen hotel. Create a brand identity program using a comprehensive design process, including research, analysis, business strategy, and organization. Design the primary identity and apply it to a variety of brand touchpoints across media. Design a brand identity to understand who the brand is, what they stand for, and what they promise to deliver. Specify how to publish and fabricate elements of the brand identity system. This will guide how branded marketing materials are conceived and produced in the future.

SOLUTION

LOBO Hotel is a stylish boutique hotel situated on the white sandy beach of Playa Punta Lobos in Todos Santos, Baja California Sur. Its name is directly inspired by the beach where it’s located. The hotel offers a relaxed atmosphere with polished concrete walls, hand-stamped tiles, and traditional Mexican furnishings. The rebrand was intended to highlight the local culture and architectural design that define the space.