ALVA Skate

CATEGORIES

Photography

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TOOLS

Photoshop

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DELIVERABLES

Final Image Edits

DESIGN CHALLENGE

Redesign and elevate the visual identity of Alva Skate’s merchandise through an authentic, lifestyle-driven photo campaign. Assess the brand’s existing e-commerce imagery and identify areas lacking in representation, energy, and connection to skate culture.

SOLUTION

I took candid, location-based photos of my friends wearing Alva merch at local skate spots. Shot on 35mm, the images feel real and natural, capturing the brand’s true skate culture. The updated photos give the site more personality and a stronger connection to the people who are part of the Alva community.